“Build dialogue, establish authority and inspire trust with your prospects and audiences by using content marketing campaigns that demonstrate your industry expertise and knowledge, and place you ahead of your competitors as Thought Leaders in your industry.” – Marcia Childs
Leading companies in leading industry sectors are waking up to the sleeping giant that is Content Marketing: The process of creating content to share knowledgeable information with audiences and prospects using publications that aim to demonstrate a company’s expertise and knowledge in a specific field.
Content marketing is designed to build dialogue with prospects. In an online environment in which the best method of dissemination is through publications like white papers, case studies, blog and press releases, in order to reach out to prospective clients it becomes necessary to compose an engaging dialogue through content creation strategies that work.
“Content creation has always been a way to entice prospects on the inter web, today, it is a mandatory component of any good online marketing strategy.” – Marcia Childs
Top 5 tips to incorporate into a good Content creation strategy:
1. Build a dialogue
2. Establish an authoritative angle
3. Inspire Trust in your readers
4. Engagement in a timely fashion
5. Take chances to differentiate your brand
While prospects are consistently bombarded with media messages, the best way to come out on top in a world of competition is to differentiate your product or brand using content creation. By carrying a unique tone in your publications, and using informative industry knowledge to educate your prospects, you can set the direction of your online marketing initiatives through a unified content marketing strategy.