The web never stops. It’s always growing, incessantly changing, and forever evolving. Standards of design and functionality are constantly updating to meet shifting consumer expectations. Meanwhile, the rapid pace of technological innovation produces an endless stream of fresh approaches to how the web works and how it integrates with our daily lives.
At Blue Tide Website Design, we take pride in being a web development company and digital marketing agency at the forefront of website design. We believe all the sites we create should not only meet the latest standards of functionality, style, and performance but encourage our clients to tap into potential new ideas. To accomplish this through creative, powerful web design, we turn to WordPress.
Since its launch in 2003, WordPress has been steadily growing from a blogging platform into the web’s go-to content management system (CMS). Easily integrated with e-commerce stores, forums, and dynamic media, it was specifically meant to be simple to use and accessible to web design novices and experts alike. Today, it’s by far the most popular CMS used on the web.
The staff at Blue Tide has been using WordPress for more than a decade. From quick landing pages to complex, multi-featured e-commerce websites, time and time again we’ve been turning to the WordPress platform for building reliable, gorgeous sites that help brands flourish online.
So, why do we love WordPress so much? Here’s a few reasons why Blue Tide sites are built on WordPress.
WordPress is everywhere.
It may be hard to believe, but it’s true: WordPress currently powers 26% of the web. Every single month, WordPress users make 41.7 million new posts and 60.5 million new comments. It currently enjoys a 60.7% market share among the many CMS options available, and it is used by top web players with massive audiences, like TechCrunch, The New Yorker, CNN, Sony Music, and many more.
What does that mean for you? It means by trusting Blue Tide Website Design with your website creation, you can be assured you’re using the most proven platform out there. As the web evolves, your site and brand presence will evolve along with it. And if you’re ever looking for tips or ideas for your site, you have a truly global community of WordPress users you can turn to. Developers are constantly doing amazing new things with WordPress, so there’s never any shortage of inspiration.
WordPress does everything.
WordPress is incredibly customizable, with regular updates to ensure up-to-the-minute compliance with the latest web standards. Since WordPress is open-source software, the code itself is free and accessible to all users to use, study, and refine. That means using WordPress benefits from the pooled knowledge of thousands, if not millions, of ingenious users, designers, and programmers.
For example, take one amazing feature of WordPress: plugins. These are small pieces of software that can be seamlessly added to a WordPress site to extend its functionality. Developers are always churning out new plugins to augment or enliven WordPress sites, and many of these plugins are free or inexpensive. WordPress’s Plugin Directory currently lists 44,622 plugins with almost 1.3 billion total downloads. With that many options, there’s a plugin out there for any enhancement you can imagine, making your site’s possibilities practically infinite.
Blue Tide knows WordPress plugins. With our comprehensive managed hosting, we’ll find, install, and maintain the best plugins to get the optimal functionality out of your site.
WordPress is fast and smooth.
The way any website looks and performs is essential to its success. User-friendly design is absolutely integral to keeping your audience’s attention. According to Adobe, 39% of users will abandon waiting on a website if it takes too long to load. And 38% of users will leave a website altogether if they find the layout unappealing.
Blue Tide creates all its sites to be sleek, impactful, and functional, with eye-catching custom designs that conveys your brand’s message effectively. Using WordPress allows access to thousands of spectacular themes, and its open-source code allows for easy tweaking to create the perfect user experience (UX) for your site.
The flexibility of the WordPress CMS also enables us to prioritize responsive design and flawless, mobile-friendly performance tailored to all devices. Using WordPress helps us to keep your site operating perfectly for all users, increasing conversion rates and building customer loyalty.
Quick load times directly affect search results: Google has announced that speed will increasingly be a primary factor in how its search engine ranks pages. While the customizability of WordPress via themes and plugins allows for exciting options, these add-ons can start to drag on your site’s load times. While those fancy graphics or features are stuck loading, impatient users are already moving on to another site. Aesthetics and performance really do matter.
Blue Tide sites are designed to satisfy all speed expectations—then shatter those expectations. We provide all our clients with speed tests that clock site performance and offer solutions for improving speeds. With rock-solid hosting, image optimizations, and the top WP cache plugins, our sites make concerns about speed a non-issue.
WordPress gets results.
WordPress sites, when built for optimal performance, are incredibly Google-friendly. The inherently logical and responsive design of WordPress sites, with their capabilities for unique meta tags and powerful search engine optimization (SEO) tools, help them rank higher in Google searches. In today’s teeming online marketplace, those rankings can make or break even the most tightly designed site.
Blue Tide specializes in SEO design and consultation to help your site stand out in the crowd. With more than 15 years of experience in working with clients toward enhancing their SEO performance, we design all our websites with SEO principles in mind. Built with page optimization from the code up, with indispensable tools like Yoast and Google Analytics installed, our sites are meant to be easily discovered by your target users.
WordPress is secure.
The ubiquity of the WordPress platform means it’s a potential target for security threats. However, it also means there is an abundance of solid, trustworthy ways for protecting your site and valuable data. Since WordPress is open-source software, there are always patches and fixes being developed to address vulnerabilities, as well as countless tools easily integrated into sites to strengthen security. The WordPress community is serious about security. New developments in AI-driven security, filtering spam, and automating backups mean less time worrying about security issues and more time dreaming up new ways to enhance your site.
Blue Tide also understands that our clients’ data security is paramount. To provide the highest level of security and protection, we install SSL Certificates on all the websites we build. An SSL certificate effectively encrypts any information submitted to your site so only you can access it, not hackers. That means your clients and audiences know they can trust you and your site, and you can conduct business free of any online anxiety.
On top of that, Blue Tide offers virus and malware protection, weekly offsite backups, and 24/7 security monitoring. If issues arise, we’re there to provide answers with email support. And with our expertise in WordPress, we’ll ensure your site is always up to date and optimized for performance.
It’s what’s next.
Even though WordPress has been around for a long time by web standards, it continues to progress in what it can do and offer its users. Recent trends in WordPress design offer exciting glimpses into the future of websites: how they look, how they interact with users, and what they can do for brands. WordPress lets us do a lot more than just create websites, it allows us to create genuinely meaningful experiences.
The WordPress community has stated its ambition to become like “an operating system, for not just the web, but the open web.” With its open-source platform and tools, such as the REST API (which allows programmers to create apps in any language, then run them on WordPress), there really are no limitations on what’s to come.
As a digital marketing agency specializing in fresh approaches to WordPress website design, Blue Tide is always on the hunt for the next cool feature or solution to offer our clients. Whether it’s the latest trends in web typography, responsive mobile-friendly architecture, user-experience design, or innovations we haven’t even yet witnessed, the future of WordPress is wide open.
That means Blue Tide will keep on loving WordPress. And we think you should too. Let us create your stunning new site on the WordPress platform and help you tap into everything it has to offer.