We all remember Tetris; it was the quintessential strategy video game of its time. At this point, you may be asking what this has to do with your digital marketing presence. Well, Tetris’ challenge was to find the right fit for the blocks that were constantly being thrown at you. Each new set of blocks
A few days ago I had a great conversation with a client. “It’s great that you hit number one, but how have your conversions been affected?” The response I received was somewhat irksome and unsettling; “We haven’t noticed any change yet”. I briefly paused on the other end of the line to fully absorb what
If you are the person at your company who has been entrusted with sourcing a company to handle your digital marketing efforts, it can be a daunting task. The inevitable first question ends up being: how much do I need to know? Truthfully, this is a fair query. As a starting point, you should be
If you have ever watched any road rally competition the world over, you will see that there is one consistent element that is inescapable. If you have any chance for success, an exceptional driver, and a knowledgeable navigator are required. If either is not present or intuitively connected to the other, it could spell disaster.