Example of Basic Lawyer SEO Campaign

This is my rough bare bones plan below with hours and costs @ $1450.00 per month. This plan assumes a target area of Vancouver & surrounding as per site locations.  Expected results are top 5 listings in our 8 target cities along with a large traffic increase from new informational searches within 6 months.

Basics – cleanup of speed issues, re-optimize on page and confirm timeline – included.

Target 1 – Ranking Locally for 8 cities on main terms – City Page content + optimization – $150 per page – 2 per month – $300 per month

Content:

•         Add target location geotagged photos or videos
•         Use image from local site with attribution
•         Link out to strongest relevant about city page
•         Link out to at least 2 strongest local competitors
•         embed Google map of central city
•         Use detailed image alt – titles – captions with geo mention
•         Cite local news sources if possible
•         Answer localized questions and or link to Google recognized local experts.

Structural:

•         City, Province in Landing Page Title
•         City, Province in Landing Page H1/H2 Tags
•         City, Province in Most/All Website Title Tags
•         Geographic Keyword in Website URL
•         City, Province in Inbound anchor text

Misc.:

•         Add target location geotagged photos or videos
•         Use image from local site with attribution
•         Link out to strongest relevant about city page
•         Link out to at least 2 strongest local competitors
•         embed Google map of central city
•         Use detailed image alt – titles – captions with geo mention
•         Cite local news sources if possible

Target 2 – Increase the number of relevant words/phrases the website can be found for – $500 per month

•            Add 5 pages of optimized static (debt question related) content per month
•            Build a 6 month content schedule designed to cover off content for all of our target keywords – Push for 8 blogs+ per month

Target 3 – Increase rank-ability of the website and build relevant inbound links – $650 per month

•            Guest post to non-competitive Debt/Bankruptcy sites i.e. Vancouver & Montreal vs Regina  – 4 posts per month – 8hrs – $400 per month
•            Links from my site network – 5 per month –  1 hour / $250 per month

Glenn – I’m creating this campaign blind without really understanding your lead gen setup and client follow up.  I can edit as needed to make it work for you. I could also setup a retainer plan that allows me to provide the best return for a set monthly budget.

Perhaps we could discuss options and moving forward by phone?

Best,
Bluetide