This is my rough bare bones plan below with hours and costs @ $1450.00 per month. This plan assumes a target area of Vancouver & surrounding as per site locations. Expected results are top 5 listings in our 8 target cities along with a large traffic increase from new informational searches within 6 months.
Basics – cleanup of speed issues, re-optimize on page and confirm timeline – included.
Target 1 – Ranking Locally for 8 cities on main terms – City Page content + optimization – $150 per page – 2 per month – $300 per month
Content:
• Add target location geotagged photos or videos
• Use image from local site with attribution
• Link out to strongest relevant about city page
• Link out to at least 2 strongest local competitors
• embed Google map of central city
• Use detailed image alt – titles – captions with geo mention
• Cite local news sources if possible
• Answer localized questions and or link to Google recognized local experts.
Structural:
• City, Province in Landing Page Title
• City, Province in Landing Page H1/H2 Tags
• City, Province in Most/All Website Title Tags
• Geographic Keyword in Website URL
• City, Province in Inbound anchor text
Misc.:
• Add target location geotagged photos or videos
• Use image from local site with attribution
• Link out to strongest relevant about city page
• Link out to at least 2 strongest local competitors
• embed Google map of central city
• Use detailed image alt – titles – captions with geo mention
• Cite local news sources if possible
Target 2 – Increase the number of relevant words/phrases the website can be found for – $500 per month
• Add 5 pages of optimized static (debt question related) content per month
• Build a 6 month content schedule designed to cover off content for all of our target keywords – Push for 8 blogs+ per month
Target 3 – Increase rank-ability of the website and build relevant inbound links – $650 per month
• Guest post to non-competitive Debt/Bankruptcy sites i.e. Vancouver & Montreal vs Regina – 4 posts per month – 8hrs – $400 per month
• Links from my site network – 5 per month – 1 hour / $250 per month
Glenn – I’m creating this campaign blind without really understanding your lead gen setup and client follow up. I can edit as needed to make it work for you. I could also setup a retainer plan that allows me to provide the best return for a set monthly budget.
Perhaps we could discuss options and moving forward by phone?
Best,
Bluetide
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