As an update I have completed my look at your website, industry players and level of competition. I have attached a few reports for mediation based websites and the current online space.
Digital marketing can and should encompass SEO, Paid Search & Social Media. As you are starting fresh I would recommend a staggered set of campaigns. This will allow you to get good results with lower costs applied over time.
Next 3 Months – $800/month
1 b) + Remarketing / InMarket
3 Months to 9 Months – $1250/month
- Regional SEO – GTA + other large cities ie Ottawa, London, Kingston, Hamilton etc.
2 b) + Remarketing / InMarket / Adwords / Competitor Targeting
9 Months + (note at this point much of the work and cost can be brought in house if desired)
- Ontario SEO – main keywords, main keywords + cities, main keywords + province
3 b) + Remarketing / InMarket / Adwords / Competitor Targeting
3 c) + Social Content Marketing
On the plus side your domain has been active since 2012. It has a couple of links as well so we are not starting from absolute scratch – close though.
Essentially we need to focus on local rankings first. Starting with a citation build and localized content (blogs) to earn ranking for visitors searching for your type of firm in the GTA. The content should skew towards featuring other area businesses with a community support tone. It helps with engagement of the content itself plus writing about and linking to local businesses increases local ranking / traffic / conversions.
Combine the local SEO with a small Google Adwords Remarketing / InMarket campaign and you can depend on leads coming in while the SEO takes time to kick in. Based on your current situation you should expect to see local rankings start to take hold (main keyword searches show up in the local results) in 2 to 3 months.
Our system follows a clearly defined, proven process of clean site design, fresh content, keyword focus & quality link & off site development. I implement that process in an environment that is out of our control – the search engines. That said, we acknowledge that as a client you need to see tangible results oriented progress. To track performance we will show you how to understand & see improvement through Google Analytics, Webmaster Tools & Agency Analytics dashboard reports.
At the end of each monthly SEO campaign cycle, we measure and determine tactics to continually improve the following key performance indicators:
➾ Search engine rankings
➾ Search engine traffic
➾ Keyword breadth
➾ Domain authority growth
➾ Top traffic-driving keywords
➾ Top traffic-receiving pages
➾ Page depth & engagement goals
As part of our commitment to transparency and client buy-in we are happy to train you to understand the important metrics, the 3rd party platforms that provide this data and how to gain insights from it.
Want results without the learning curve? Send us a quote request or call us at 416.889.7812 to see what options are available for your business.